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Intellectual Property

Protecting Brands, Innovation & Creative Assets in Panama and Latin America

At LOVILL, we advise national and multinational companies, family businesses, and high-growth ventures on the protection, management, and enforcement of intellectual property rights in Panama and the broader Latin American region.

Our Intellectual Property practice provides strategic counsel across the full lifecycle of brand and asset protection. We support clients in obtaining and maintaining trademark registrations, patent protection, industrial designs, and copyright registrations, while also advising on licensing, commercialization, brand enforcement, and anti-counterfeiting strategies.

We also advise clients in copyright protection, including literary works, software, audiovisual productions, and digital content, ensuring their creations are safeguarded across jurisdictions.

We help our clients safeguard their business identity and creative works, avoid market dilution, and respond effectively to infringement, piracy, and unfair competition.

Our Intellectual Property Services include:

Brand Protection & Industrial Property

  • Trademark, trade name, and advertising sign searches and registrations
  • Registration of patents, utility models, industrial designs, and plant varieties
  • Denominations of origin and geographical indications
  • Management of trademark and patent portfolios
  • Market monitoring and anti-counterfeiting actions

Copyright & Creative Works

  • Registration and enforcement of copyrights for books, software, audiovisual works, and artistic productions
  • Licensing, assignment, and exploitation agreements for copyrighted content

Commercialization & Transactions

  • License agreements and technology transfer
  • Franchise, distribution, and co-branding agreements
  • IP due diligence in corporate transactions

IP Disputes & Enforcement

  • Opposition, cancellation, and nullity actions
  • Unfair competition and brand dilution claims
  • Litigation and administrative actions before national authorities

Representative Matters

1

Protection of Brand Image and Reputation in the Hospitality Industry
Advised a well-known hospitality and culinary group in protecting its brand identity against imitation by a competitor. Our work included strategic cease-and-desist actions and negotiation to preserve the distinctiveness and market value of the client’s visual identity.
2

Global Trademark Portfolio Management for a Multinational Consumer Goods Company
Served as lead counsel for a global consumer goods company with an extensive product trademark portfolio in Panama. Our services include continuous trademark monitoring, filing administrative actions against unauthorized imports, and coordinating enforcement measures to prevent parallel markets and brand dilution.
3

Resolution of Product Copying and Unfair Competition in the Retail Sector
We advised a multinational company in addressing the unauthorized replication of one of its flagship consumer products. LOVILL led a negotiation process that secured the protection of the product’s distinctive elements while maintaining a key commercial relationship with the retailer involved.